Privacy Policy

Last updated: June 2026

Sylvenna operates this shop and website, including all related information, content, features, tools, products, and services (the 'Services'). This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit, use, or make a purchase through the Services. In the event of a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy prevails with respect to the processing of personal data.

1. Data Controller

Sylvenna is the controller of your personal data under applicable data protection law.

Trading name: Sylvenna
Legal entity: Sapphire Athletics B.V.
Business address: Papaverweg 34, Unit B100, 1032 KJ Amsterdam
Chamber of Commerce (KvK): 96162996
Email: info@sylvenna.com

2. Personal Data We Collect

'Personal data' means any information that identifies you or can reasonably be linked to you. We may collect: contact details (name, billing and delivery address, email address, phone number); payment details (payment method information and transaction confirmations, processed securely by our payment providers); account information (login details, preferences, settings); order and transaction data (items viewed, added to cart, purchased or returned, and order history); device and usage data (IP address, browser type, device information, and interaction with the Services); and communications (messages to customer service, reviews, or feedback).

3. How We Collect Data

We collect data directly from you (orders, account creation, contact forms), automatically through cookies and tracking technologies, from service providers (such as Shopify and payment providers), and from advertising or analytics partners.

4. How We Use Your Data

We use your personal data to: process payments, ship orders, manage returns and exchanges, and provide customer service; recommend products, store preferences, and analyse shop performance; send marketing emails (you can opt out at any time) and show relevant advertising; prevent fraudulent activity, secure transactions, and protect our Services; and comply with legal obligations and respond to lawful requests.

5. Legal Bases for Processing (UK GDPR)

Under the UK GDPR, we process your personal data on the basis of: performance of a contract (order processing); legitimate interests (improving the Services, fraud prevention); legal obligations; and your consent (for marketing communications, where required).

6. Sharing of Personal Data

We may share your data with: Shopify (our e-commerce platform provider), payment providers, shipping and fulfilment partners, IT and analytics providers, marketing and advertising partners, and authorities where required by law. We do not sell your personal data.

7. International Data Transfers

Your data may be transferred outside the United Kingdom. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses.

8. Data Retention

We retain personal data only for as long as necessary to process your orders, maintain your account, comply with tax and legal obligations, and resolve disputes.

9. Your Rights (UK GDPR)

You have the right to access your personal data, and to request rectification, erasure, restriction of processing, to object to processing, data portability, and to withdraw your consent at any time. You can exercise these rights by contacting us at info@sylvenna.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

10. Cookies and Tracking

We use cookies and similar technologies to enable basic functionality, analyse traffic, and personalise advertising. You can manage your cookie settings through your browser. For more information, see our Cookie Policy.

11. Children's Data

The Services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children.

12. Security

We use appropriate technical and organisational measures to protect your data. However, no system can guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

14. Contact

For questions about this Privacy Policy or to exercise your rights:
Sylvenna
Papaverweg 34, Unit B100
1032 KJ Amsterdam
Email: info@sylvenna.com